As we are living in the digital age, the need and scope for businesses to promote themselves using digital marketing platforms has continually risen. It allows business owners to ensure that they have a wider reach and accessibility. Digital marketing strategy and tools allows businesses to become visible and approachable to customers who have not heard about you till date. Digital marketing strategy techniques like Social Media Optimization, Search Engine Optimization, Social Media Marketing, Email marketing, Blogger outreach, PPC, content marketing etc. aids business growth and also increase traffic to your business website. Building an influential social media presence is absolutely essential in the day and age that we are living in and digital marketing does just that for you.