Even the best designed websites fall flat if the content is not up to the mark. Generating the right kind of interest and traffic on your website is done through extensive research-based appealing content that incites the viewers in to action! Content is not just about filling up space but analyzing the ways through which communication to the prospective audience can be carried out effectively. It needs along with research, a correct identification of the target audience. The best content is one that relates to the readers and establishes a comradeship even with someone who is visiting your site for the first time. We, at Om Infotec, plan your content by first identifying your business goals to develop a content marketing strategy that organically channelizes your traffic to your website. It integrally links up with all your other digital marketing initiatives. SEO rankings are improved if you have quality content on your website which has the capacity to transform your visitors into customers.