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Content Marketing

Content marketing is about engaging, enticing and inspiring both potential new and existing consumers using interesting articles and information. This allows your business the ability to build brand awareness, take hold of potential customer data, drive visitor footfall and significantly improve sales. Tailored and highly targeted campaignsContent marketing can include consumer interest stories, how-to guides, whitepapers, blog posts, video content, games, etc. We keep in mind your business requirements and target audience to strategize, customize and optimize accordingly. Consequently, we target the right publications, websites, blogs and news sites that your potential customer base reads, enabling a trickle-down effect from reputed media platforms and inviting click-through to your own preferred landing pages.

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Why Choose Us?

Our content marketing team consists of skilled public relations professionals, digital marketing professionals, journalists, editors, bloggers and social media specialists. This expertise is used in your entire campaign, from the stage of inception and planning to measurement and analysis. Our clients benefit from both our experience and expertise and the relationships that we have established and nurtured over a number of years to create content that is capable of delivering tangible results.

Maximising SEO and CRO results

What makes our content marketing services stand apart is our unrelenting drive to maximize SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) results. We capitalize consistently on client opportunities for smart linking. We also ensure to create content that includes strong action plans, to drive conversions and targeted leads for sales. Therefore, it maximizes your ROI.

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